Hasnianti, Adam, R.P. and Ponirin 2024. THE INFLUENCE OF DIGITAL MARKETING AND PRODUCT QUALITY ON PURCHASING DECISIONS AT IBL SHOP AND ITS IMPACT ON GENERATION Z CUSTOMER SATISFACTION IN PALU CITY. TADULAKO INTERNATIONAL JOURNAL OF APPLIED MANAGEMENT. 6, 3 (Dec. 2024), 212–223. DOI:https://doi.org/10.59769/tajam.v6i3.148.