THE EFFECT OF PRODUCT QUALITY AND QRIS PAYMENT AS A MODERATING VARIABLE ON REPURCHASE DECISION
DOI:
https://doi.org/10.59769/tajam.v6i01.108Keywords:
Product Quality, QRIS, Repurchase DecisionAbstract
This study aims to determine whether product quality affects repurchase decisions, whether the availability of QRIS payment methods affects repurchase decisions, and whether the availability of QRIS payment methods influences the relationship between product quality and repurchase decisions. The method used in this research is quantitative, using an accidental sampling technique. Each construct in this study was evaluated using a 5-point Likert scale and analyzed using the PLS-SEM instrument. The result of this study is that H1, the variable of product quality (X), has a significant impact on the repurchase decision at the Banuia Momberata Poso cafe. The result is confirmed based on the t-statistic value of 2.578 > 1.96 with a p-value of 0.010 < 0.05. H2: The variability of the QRIS payment method (M) does not affect the repurchase decision at the Poso Banuia Momberata cafe. This can be proven by looking at the t-statistic value of 1.426 < 1.96 and the p-value of 0.154 > 0.05, H3 variable besar. 0.05, H3: QRIS payment method availability variable (M) does not moderate the effect of product quality (X) on the latent dependent variable, the repurchase decision, in Banuia Momberata Poso Cafe. This can be demonstrated by the t-statistic value of 1.188 < 1.96 and the p-value of 0.235 > 0.05.
References
Abdillah., W dan Jogiyanto. (2009). Partial Least Square (PLS) Alternatif SEM Dalam Penelitian Bisnis . Penerbit Andi: Yogyakarta. Hal 262.
Arifin, E. F. (2015). Pengaruh Persepsi Kualitas Produk, Citra merek dan Promosi Terhadap Minat Beli Konsumen Ban ACHILLES di Jakarta Selatan. Jurnal Ilmiah Manajemen, Vol 5 no 1, 124-143.
Aldiki, E. P., Hidayati, L. L. A., & Anisa, F. (2022). The Influence Of Price And Product Quality On Repurchase Decision With Consumer Satisfaction As A Mediation Variable. Urecol Journal. Part B: Economics And Business, 2(2), 98–110.
Bank Indonesia. (2020). Kanal dan Layanan QRIS. BI. https://www.bi.go.id/QRIS/default.aspx. Diakses pada 20 Mei 2023.
Bank Indonesia. (2020). QRIS, Satu QR Code untuk Semua Pembayaran. Bank Indonesia. https://www.bi.go.id/id/publikasi/ruang-media/news-release/Pages/SP_216219.aspx. Diakses pada 20 Mei 2023.
Chandra, S., & Hafni, L. (2020). Service Quality, Consumer Satisfaction, Dan Consumer Loyalty: Tinjauan Teoritis. Service Quality.
Fuadi, M. I., & Budiantono, B. (2021). Analisis Pengaruh Kualitas Produk Terhadap Minat Pembelian Ulang Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi.
Ghassani, M. T. (2017). Pengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Ulang bandeng juwana Vaccum Melalui Kepuasan Konsumen Sebagai Variabel Intervening (Studi Kasus Pada Pelanggan PT. Bandeng Juwana Elrina Semarang), Diponegoro Journal of Social and Political Science, pp. 1-8
Hermawan, Y., Maylani, D., & Mulyana, M. (2021). Pengaruh Kualitas Produk, Kualitas Layanan Dan Persepsi Harga Terhadap Kepuasan Pelanggan Produk Smartphone Samsung Di Bogor. Jurnal Ilmiah Manajemen Kesatuan, 9(3), 641–652. Https://Doi.Org/10.37641/Jimkes.V9i3.1256
Jahroni. (2009). Pengaruh Kualitas Layanan Terhadap Loyalitas Nasabah Melalui Kepuasan, Komitmen Kerpercayaan Terhadap Bank Central Asia. JAMBSP .Vol.5,No.3, 235-249:Juni
Kotler, Philip & Keller, L. (2012). Marketing Manajmen 13. New Jersey: Pearson Prentice Hall,Inc
Listiawati, R., Vidyasari, R., & Novitasari, N. (2022). Qris Efficiency In Improving Digital Payment Transaction Services For Culinary Micro-Small And Medium Enterprises In Depok City. Operations Research: International Conference Series, 3(2), 67–73.
Mas’ud, A. R., Rombe, E., & Nainggolan, E. P. (2018). Pengaruh Kepuasan Konsumen Terhadap Perilaku Pembelian Ulang Konsumen Pada Café Dan Resto Bangi Kopitiam Di Kota Palu. On Line, 4(1).
Saputri, O. B. (2020). Preferensi Konsumen Dalam Menggunakan Quick Response Code Indonesia Standard (Qris) Sebagai Alat Pembayaran Digital. K I N E R J A
Sciffman, K. (2007). Perilaku Konsumen. Edisi Kedua. Jakarta: PT. Indeks Gramedia
Tendra, F. E., & Agustiono, A. (2021). Pengaruh Kualitas Produk, Promosi, Dan Kemasan Terhadap Minat Beli Produk Ma Bruschetta. Performa, 5(4), 340
Wahyu T. Rahmawati, B. pink. (2021, Maret 28). Sri Mulyani: Industri kuliner jadi penyumbang terbesar pertumbuhan ekonomi kreatif. Kontan. https://nasional.kontan.co.id/news/sri-mulyani-industri-kuliner-jadi-penyumbang-terbesar-pertumbuhan-ekonomi-kreatif. Diakses pada 20 Mei 2023.
Yuanita, B. (2017). Pengaruh Citra Merek, Persepsi Harga, Kualitas Produk, Dan Gaya Hidup Terhadap Keputusan Pembelian Smartphone Oppo.
