THE INFLUENCE OF MARKETING MIX ON SATISFACTION CUSTOMERS AT NAFIYAH STORE BOUTIQUE PALU CITY

Ilmawati

doi:10.59769/tajam.v5i1.66

Authors

Ilmawati STIE Panca Bhakti Palu

DOI:

https://doi.org/10.59769/tajam.v5i1.66

Keywords:

Marketing Mix, Customer Satisfaction

Abstract

The purpose of this study was to determine the influence of the marketing mix on customer satisfaction at the Nafiyah Store Boutique in Palu City. The number of samples in this study were 88 respondents. The analytical method used in this research is causal descriptive research. By using multiple regression analysis, which is an analysis to see how far the influence of customer satisfaction at the Nafiyah Store Boutique in Palu City. product, price, promotion and location have a significant effect on customer satisfaction interest at the Nafiyah Store Boutique, Palu City. The product has a significant effect on customer satisfaction interest at the Nafiyah Store Boutique in Palu City. Price has a significant effect on customer satisfaction interest at the Nafiyah Store Boutique in Palu City. Promotion has a significant effect on customer satisfaction interest at the Nafiyah Store Boutique in Palu City. location has a significant effect on customer satisfaction interest at the Nafiyah Store Boutique, Palu City.

References

Abbas. (2018). The Effect of Marketing Mix on Consumer Satisfaction (At Home Industry Moshimoshi Cake Samarinda). EJournal of Business Administration, 3 (1), 244-258.

Agus Hermawan. (2016). Marketing Communication. Jakarta, Gelora Aksara Pratama.

Alipour. (2015). Market Segmentation, Targeting and Equilibrium Positioning. Journal of Economics-Management-Accounting, 1(2), 91-106.

Daryanto. (2016). Marketing and Communication Management. Jakarta, Preastasi Pustaka.

Enggel dan Miniard. (2016). Consumer Behavior. Jakarta, Bina Rupa Aksara.

Ghozali, I. . (2018). Application of Multivariate Analysis with Ibm SPSS 25 Program. Diponegoro University Publishing Agency.

Hamzah dan Surur. (2019). Analysis of Marketing Impact on Customer Satisfaction at PT Pos Indonesia Makassar Branch. JUrnal of Economics, 4(2), 184-193.

Handoko, B. (2018). The Effect of Service Marketing Mix and the Effect of Promotion, Price and Service Quality on Consumer Satisfaction at JNE Medan Express Titipan Muhammadiyah North Sumatra. Journal of Management and Business, 18 (1), 97-106.

Haryono, G. (2018). The Effect of Satisfaction with the Marketing Mix on Visitor Loyalty at Bukit Khayangan Tourism Park, Sungai Penuh City. Benefita Journal, 2 (3), 169-178.

Isrofiyah, A. (2019). The Effect of Marketing Mix on Customer Satisfaction at AJB Bumiputera Kebumen Branch. Journal of Oikonomia, 6 (2), 151-158.

Kotler dan Keller. (2016). Marketing Management. In Marketing Management (15th ed., pp. 1-888). Jakarta, Erlangga.

Kurniawan. (2017). Education Research. Bandung, Rosda Karya.

Larasati. (2017). The Effect of Marketing Mix-7p on Customer Satisfaction Bri Syariah Malang Branch Office. Journal of Islamic Economics Volume, 2 (1), 42-53.

Lupiyoadi, R. (2015). Service Marketing Management. Jakarta, Salemba Empat.

Machfoedz. (2017). Health Research Methods for Medicine, Nursing, Midwifery and Other Health. Jakarta, Fitramaya.

Margaretha, F. (2017). Analysis of the Relationship Between Motives and Satisfaction Level of Shopee Application Users as Online Shopping Media at Shopeeholics in Samarinda City. Mulawarman University Journal of Communication Science. Mulawarman University Journal of Communication Science, 5(4), 87-95.

Muslimah. (2018). The Effect of Social Media Marketing Instagram on Purchasing Decisions for Student Fashion Products in Bandar Lampung City. Journal of Economics and Business, Faculty of Economics, University of Bandar Lampung, 2 (2), 95-105.

Nurhidayati. (2017). The Effect of Marketing Mix on Customer Satisfaction at CV Dua Jaya Aluminum Surabaya. University of Nusantara PGRI Kediri.

Pamungkas dan Zuhro. (2016). The Effect of Promotion on Social Media and Word Of Mouth on Purchasing Decisions (Case Study at Kedaibontacos, Jombang). Journal of Marketing Communication, 10 (2), 145-160.

Pohan. (2016). Quality Assurance of Health Services. Jakarta, EGC.

Rangkuti, F. (2017). Measuring Customer Satisfaction: Measuring Techniques and Strategies to Improve Customer Satisfaction. Jakarta, Gramedia.

Siregar. (2017). Quantitative Research Methods. Jakarta, Prenada Media.

Sudaryanto. (2017). Marketing Management Theory and Implementation. Yogyakarta, Andi Offset.

Sugiyono. (2017). Qualitative and Quantitative Research Methods. Jakarta, Alfabetha.

Sunyoto, D. (2016). Basics of Marketing Management, Concepts, Strategies and Cases. Gava Media.

Suryani, T. (2018). Marketing Management. Jakarta, Prenadamedia Group.

Syamsuddinnor. (2021). Analysis of the Effect of Marketing Mix and College Image on Student Satisfaction at STIMI Banjarmasin. Bussines Innovation and Entrepreneurship Journal, 3 (3), 178-186.

Tjiptono, F. (2017). Contemporary Management and Marketing Perspectives. Andi Offset.